How to set a budget when looking at engagement rings in London


How to set a budget when looking at engagement rings in London


Engagement rings are quite unlike any other purchase that you will make in your lifetime. When selecting from the wonderful array of engagement rings in our London showroom, it is important to stick to a budget. Given that many people have never purchased a diamond before, setting a budget can be confusing.


In the past, many men have found themselves being told that they should follow the “three month rule”. This suggests that a man allocates the equivalent of three month’s salary to their fiancées engagement ring. It is our opinion that one cannot put a price on how much a customer should spend on a diamond ring, after all a jeweller has no place telling you how much of your hard earned money you should part with! As opposed to advising our customers how much they should spend, we see far more value in explaining the steps to take to establish a budget that you feel comfortable with.


The internet is wonderful tool for research purposes. From the comfort of your home, a good understanding of the marketplace and its offerings can be established with just one touch of a button. For preliminary research, read into the influence of the 4Cs on the price of diamonds and identify what feels right for you. Like many important purchases a degree of caution is advised when viewing diamond engagement rings online, as we all know that not everything you read on the internet is true! This is why we advise customers to also view diamonds in a London showroom. Unfortunately, certain large online retailers often cut corners, both with the diamond and mount quality. As such the listed prices should be taken with a pinch of salt if you are pursuing the quality route. If it seems too good to be true, it probably is…


The engagement ring is symbolic for two reasons. First, it shows the thought, time and investment that a person has devoted to find something that their partner will love, but most importantly, it is a commitment. This is a hugely sentimental piece of jewellery, whatever your choice, your partner will cherish it for life. It can be easy for the budget to run away as relatively small differences to the diamond size or quality can impact heavily on your pocket. So if you don’t want to be on bread and water rations for too long tread carefully! In our experience over the decades we have found that you will know pretty early on when you find the right ring at a jeweller that you can trust. So put your best foot forward and give us a call!


If you would like to discuss any of the stunning engagement rings from our London store, feel free to contact our helpful team on 020 7405 4585 or email

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